Monday, May 18, 2009

Teri Hatcher and Dana Delany to be featured on ABC Upfronts 2009 presentation this week

From TV Week:

After spending the last few years telling viewers to “Start Here,” ABC this week will begin telling viewers just where “here” is.

During its upfront presentation to advertisers Tuesday, the network will unveil a massive new on-air promotional campaign built around the concept of the ABC House. “Your favorite shows live here,” the network will tell viewers with the spots, which will feature a comedic tone and a wide assortment of ABC talent appearing in character.

The new campaign comes as ABC, which will finish just behind CBS to rank third in adults 18-49 this season, is expected to unveil an aggressive slate of programming, including more comedies than in recent years. The comic bent of the ads could serve to evolve ABC’s reputation as a drama-heavy network.

Watch ABC House Campaign

[source: restarea]

ABC plans to roll out around a dozen different spots at the start of the campaign. In one, Sally Field of “Brothers & Sisters” reads a bedtime story to Jimmy Kimmel; another has “Lost’s” Matthew Fox freaking out when Teri Hatcher of “Desperate Housewives” uses the word “island.”

Susan (Teri Hatcher of DH) and Jack (Matthew Fox of Lost)


“We’re cross-pollinating all of our different characters,” explained Ms. Provencio, also executive VP, marketing. “Viewers might feel they know these characters, but we’re showing you how they would act if they lived together in a house. It’s giving you a slice of life as to what an ABC family would feel like.”

Other ABC star combinations seen in the spots include Dana Delany with “Dancing With the Stars” cast members; Jorge Garcia (“Lost”) with judges from “Dancing”; Kate Walsh (“Private Practice”) with Dave Annable (“Brothers & Sisters”); and Christina Applegate (“Samantha Who?”) with Rob Lowe (“Brothers & Sisters”).

Read more here.

No comments:

Blog Widget by LinkWithin