AMERICAN label Coach has announced actress Kate Bosworth as the new face of the brand’s Spring advertising campaign, which will be seen throughout Asia. The campaign, launches March 2008 with outdoor billboards, magazines, and other vehicles.
“Kate Bosworth is the epitome of distinctive American style and poise, qualities that are synonymous with Coach,” said Reed Krakoff, President and Executive Creative Director.
“Her style is glamorous and represents the fun and whimsical spirit of our brand.”
Bosworth, 25, who first appeared in Robert Redford’s The Horse Whisperer at 15, has gone on to become one of Hollywood’s hottest young stars.
The actress says she’s always been an admirer of Krakoff’s designs as well as his work on the campaigns:
“Both are chic and classic representations of my own effortless style.”
In 2008, Bosworth will be seen in two new movies: The Girl in the Park with Sigourney Weaver, and 21, a poker drama based on the international bestseller, Bringing Down the House.
Source: Frillr.com | The Star Online
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