Saturday, June 15, 2013

Man of Steel soars to $21 Million Thursday night/midnight screenings!

Zack Snyder's Man of Steel starring (Clark Kent/Kal-El) &

Via Box Office Mojo:
'Man of Steel' Sets Sights on June Record
Friday AM Update: Before regular Friday shows even begin, Man of Steel has already taken in an estimated $21 million. It earned $12 million from Thursday night's Wal-Mart screening program, and an additional $9 million from general midnight shows. While the Wal-Mart shows throw off the calculation a bit, this is without-a-doubt a very strong start for a non-sequel, and it's very likely that the movie winds up with at least $100 million through Sunday.

Note: Because the Wal-Mart shows occured exclusively on Thursday, Box Office Mojo will be recording those grosses on that day.

Forecast: With an incredibly strong brand and an aggressive, bold marketing effort, Man of Steel is set to fly high this weekend—so high, in fact, that it's almost guaranteed to set a new opening weekend record for the month of June.
 Also, via Deadline:
‘Man Of Steel’ Soars With $134.4M Through Sunday Including $51M Friday And $122.4M Weekend; Begins Global With Asian Records
FRIDAY 7:30 PM, 3RD UPDATE: It’s already setting records for the biggest opening for June and the second biggest weekend opening of 2013 as Warner Bros’ and Legendary Pictures’ Man Of Steel (4,207 theaters with 3D in 3,357 venues) is flying high at the domestic box office today. My sources have now increased their estimates to $51M Friday, $124.4M for the three-day weekend, and $134.4M for the four-day cume through Sunday. The only other movie in the North American marketplace in wide release, Sony/Columbia Pictures’ This Is The End (3,055 theaters) which opened Wednesday as a counter-programming apocalyptic comedy is looking like $8M for Friday, $20.8M for the 3-day weekend, and $33.1M for the 5-day cume. Refined numbers later.

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